Ready to join the all-star team at one of Nashville's "Best Places to Work"?

You're in the right place. We're hiring.

ABOUT INDUSTRIAL

Founded in 2005, INDUSTRIAL is an integrated marketing solutions provider focused on the industrial sector. We exist to help B2Bs make marketing the strength of their business. Our total industrial marketing solution ranges from a strategic agency of record engagements and turnkey inbound lead generation programs to website development, eCommerce, and integrated marketing campaigns that leverage marketing automation, business intelligence, omnichannel media, and award-winning design.

In both 2009 & 2013, INDUSTRIAL was named one of Nashville's “Best Places to Work,” and in 2015 & 2016, we were named to the Inc. 5000 list. We’re the perfect mix of small agency sensibilities with large agency resources. We promote a positive, family-friendly atmosphere with ample opportunity for growth and development.

Our “Work for Life” Manifesto: At INDUSTRIAL, we believe that as a collective of individuals, we don’t work for a company; we work to support our life aspirations, the people we love, and the causes are close to our heart.

COMPENSATION & BENEFITS

We offer attractive compensation along with a comprehensive benefits package that includes medical, dental, vision, term life insurance, and 401k matching. In addition, INDUSTRIAL team members also enjoy the countless benefits, perks, professional development opportunities, and fun associated with INDUSTRIAL's “Operation Awesome,” which includes:

Life/work balance: work-at-home-days, happy birthdays off (paid), time off for life’s special moments, maternity/paternity perks, 10 paid holidays, and up to four (4) weeks of PTO depending on tenure.
Wellness program: exercise or healthy living monthly reimbursement.
Professional development: conference and certification fund, Read-4-Challenge to receive an iPad, company Amazon Kindle account, apprenticeship program, and more.
Productivity and entrepreneurism: commission for new business, bonus on cost-saving measures, funding for new ideas, and discretionary company-wide profit share.
Seven Sabbatical: seven-week paid “career break” after seven consecutive years of full-time employment.
Charity: monthly contributions to causes and one paid volunteer service day annually.
President’s Club: weekend flyaway trip and travel cash for annual team MVP (plus one!).
Focus Fridays: breakfast plus afternoon out of the office to focus on making INDUSTRIAL the best place to work.
Tools of the trade: MacBook, 27" display, noise-canceling headphones, and all the software and swag you need to succeed.
Plus a whole lot of fun such as INDUSTRIAL’s own Culture Club, the occasional Moment of Delight, and more...

To apply, use the links on the left and submit your resume and application online. Email questions to [email protected]

We look forward to hearing from you!

Lead Generation & Brand Engagement Specialist

Remote

Contracted

Mid Level

We pride ourselves on being a distinguished agency in the heart of Nashville, celebrated for our innovative approach to B2B marketing and our esteemed accolades, including 2x Best Places to Work, ANA B2 Awards, and B2B Marketing Elevation Awards. Our commitment to excellence and innovation has earned us prestigious recognition and fostered a culture where strategic partnership, creative solutions, and client success are at the forefront of everything we do.

The Lead Generation & Brand Engagement Specialist at INDUSTRIAL will spearhead initiatives to establish robust business development leads, craft and respond to strategic social media leads, post on our social platforms, and launch promotional activities aimed at establishing a diverse and vigorous sales pipeline. This role demands a dynamic blend of sales acumen and social media marketing creativity, ideally suited for a candidate who embodies our core values and thrives in a collaborative environment.

Responsibilities:

Business Development: Proactively generate and qualify leads using CRM tools and LinkedIn; engage directly with potential clients through strategic outreach including emails, outbound calls, and face-to-face interactions at industry events.
Client Relations: Build and strengthen relationships through exemplary representation of our brand values; collaborate closely with leadership including the CEO, VP of Creative Production, and VP of Business Development to align sales strategies.
Sales Strategy: Develop and implement sales tools and tactics to enhance client acquisition and retention; regularly analyze sales data to optimize strategies.
Brand Awareness Execution: Lead the creation and execution of a top-of-the-sales funnel social media strategy that aligns with our brand’s vision and goals. Produce content calendars, coordinate marketing assets, and manage campaign executions to ensure brand consistency.
Community Management: Monitor social media channel activity and respond to engaged audiences via direct messages and comments in a helpful manner. Experience working with LinkedIn is highly preferred.
Collaboration: Provide both creative and administrative support to the Creative Director; ensure alignment of individual goals with broader organizational objectives through regular stakeholder meetings.

Required Skills and Qualifications:

Experience: Minimum 3 years in sales and/or marketing, preferably in a creative agency, video production, or related field.
Sales Skills: Demonstrated ability to develop and execute sales strategies that effectively attract and retain clients.
Marketing Knowledge: Strong understanding of digital marketing, content creation, analytics, and social media management. Experience within the B2B marketing field preferred.
Industry Passion: Keen interest in video production and the manufacturing industry; willingness to challenge the status quo and drive innovative solutions.
Communication: Exceptional interpersonal and communication skills, capable of fostering strong relationships with clients and team members.
Technical Proficiency: Familiarity with CRM software (e.g., HubSpot), Adobe Creative Suite (Photoshop, Premiere, Illustrator), Canva, Sprout Social and other relevant tools.
Education: Bachelor’s degree in Marketing, Business, or related field preferred; significant relevant experience may substitute for formal education.
Mobility: Willingness to travel for business development purposes, as well as internal needs.

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